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focus brands adds to leadership team

focus brands adds to leadership teamfocus brands has hired: kerri christian, svp of specialty category marketing; tracey young, cbo of cinnabon; jim salerno, cbo of carvel; jessica osborne, vp of marketing of carvel. provided


focus brands, the parent company of auntie anne's, carvel, cinnabon and, mcalister's deli and jamba, has appointed four senior leaders on the specialty category leadership team, including three internal promotions.

effective immediately, the following executives will be leading these key business functions within the company:

  • kerri christian, svp of specialty category marketing.
  • tracey young, chief brand officer, cinnabon.
  • jim salerno, chief band officer, carvel.
  • jessica osborne, vp of marketing, carvel.

"as a leader, it is an honor and privilege to see colleagues continue to grow their career within a company while also having the opportunity to recruit top-tier talent to further build our business," kristen hartman, specialty category president, said in a company press release. "with strong leadership, we are well-positioned to continue to grow our brands and increase customer preference in today's competitive market."

christian previously served as vp of marketing & ecommerce for focus brands global channels licensing division, where she worked to bring the company's brands to grocery stores, ecommerce platforms, restaurants and other distribution channels through product innovation and partnerships. in her new role, she will focus on digital engagement, strategic initiatives, innovation and media across auntie anne's, carvel, cinnabon and jamba. prior to joining focus brands, she served in marketing leadership roles at the home depot, the wendy's company and procter & gamble.

young most recently served as the vp of strategy, retail operations at panera where she led multiple cross-functional teams to drive restaurant operations strategies. prior to panera, she spent time at dine brands and bloomin' brands leading various operations and finance functions.

salerno, who has been named chief brand officer of carvel, was formerly vp and gm of the brand. he joined carvel in 1998.

osborne has been with focus brands for over 12 years, serving in marketing roles for mcalister's deli and, most recently, leading strategic initiatives on the specialty category marketing team.



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