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kim kardashian latest face of beyond meat campaign

kim kardashian latest face of beyond meat campaignprovided

kim kardashian is the latest celebrity face of a beyond meat campaign and has been named the company's first chief taste consultant.

the reality star is a longtime fan and avid beyond meat product consumer, according to a press release.

kardashian will promote the company's sustainable products and offer up signature recipes and creative content in the campaign.

"i've been focusing on going more plant-based and can tell you that beyond meat is my absolute favorite — i love how all their products not only taste amazing but are also good for me and my family. plus, my kids are obsessed with my beyond beef taco recipe, the beyond burger for bbqs and beyond chicken tenders for a quick snack," kardashian said in the release. "as my fans know, my fridge and freezer are fully stocked with beyond meat's products and i'm so thrilled to be featured in the campaign as its chief taste consultant to inspire people to include beyond meat in their diets."

kardashian will share her favorite beyond meat products through beyond meat's newsletter, as well as recipes.

"i am really inspired by beyond meat's mission and love that they are not only making plant-based eating delicious and accessible, but are doing so in a way that benefits both people and the planet. it's empowering to know that the small changes i'm making for my family, like incorporating more beyond meat into our meals, can add up to make a big impact," kardashian said in the release.

she joins a growing roster of well-known beyond meat ambassadors that includes kevin hart, shay mitchell, snoop dogg and liza koshy.

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