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wow bao, based in chicago, is rolling out a national rewards program for its virtual kitchens. bao bucks, powered by paytronix systems inc., will provide wow bao with a direct way to connect with customers.
"as the leader in the virtual dining segment, we continue to innovate and evolve for our restaurant partners and our guests," wow bao ceo and president geoff alexander said in a company press release. "thanks to paytronix, wow bao is the first virtual brand to offer loyalty on a national scale. together we will enhance the guest experience, increase our volume of repeat orders, and drive more sales to our partners."
bao bucks, which combines doordash storefront and the loyalty program, allows members to earn one point for every dollar spent on food and beverages ordered exclusively through wowbao.com. for every 100 points, guests receive $7 in bao bucks. the bao bucks rewards program is available for all orders placed via wowbao.com nationwide and in canada for all 600 wow bao locations.
"creating a national brand is a huge challenge, and wow bao is making all the right moves," paytronix ceo andrew robbins said in the release. "the idea of 'virtual brand' is really taking hold in the industry, but a key challenge remains working out a balance with third-party delivery services. smart brands, like wow bao, are using loyalty programs to convert customers over to their own platform. not only is this cheaper for the guest, but it also enables wow bao to learn more about their customers."
the wow bao virtual kitchen is an affordable way for restaurant brands to expand their menus with little to no overhead costs, alexander said, as it provides restaurants with bao, pan-seared potstickers, delectable dumplings and rice bowls to be prepared by trained restaurant teams.
a subsidiary of the restaurant group, lettuce entertain you, wow bao offers in-house marketing, online training, operational support, supply chain coordination and third-party vendor support to get a new line of business up and running in as little as five weeks with the potential to earn six figures in additional revenue, alexander said.