the future of consumer self-service
businesses concerned with securing a stronger connection with consumers must navigate towards enhancing the intersection between self-service and human experience.
to isolate and better understand consumer and industry expectations, we conducted an extensive 2020 study that focused on 729 consumers and 353 industry professionals. this research was co-produced by ath power consulting in conjunction with networld media group – a leading b2b publisher in the self-service space.
get a research-based view on how consumers and vendors will shape the market.